Two Ex-Programmers Turned Full Time Marketers Want to Reveal the Shortcut to Faster Sales Letters, More $97 Conversions & Profitable Upsells...

"... And an Entire War Chest Full of Scripts to Get More Loyal E-Mail Subscribers, More Takes on Upsell Offers, and WordPress Sales Letter Integration..."

...All On Total Autopilot!

From: Robert Plank & Lance Tamashiro (Sunday, May 20, 2012)
RE: Formula + Template + Course-Correction = More Money

(Only Skills Required: Copy and Paste)

If you too want to get noticed, make more sales and attract more money, then this is the most important web page you'll ever read...

You'll discover in a few moments that small changes really do equal big profits. Especially when you have...

Ten Ways to Make More Money from Your Web Pages (and Have Fun at the Same Time)

Ah-Ha Moment #10:
You Need A Sales Letter, Period!

I don't care what any web designer, new media consultant, or next door neighbor says.

You need to explain a good reason why someone (like me) would give up money to purchase your training course. Why they'd want to reveal their email address in exchange for your free report. Even a good reason to stay on your web page!

Sell the Sizzle, Not the Steak

Don't talk about your grass seed.

Talk about the prospect's lawn!

Bob Bly
Copywriter

Before you start thinking: "I'm different" ... "This is so good it sells itself" ...

Or, "If you build it they will come" ... I want to tell you about an internet marketer named Mike Enlow.

Years ago he placed a classified ad offering to mail people 100 dollar bills for free. People only needed to send him $10.95 to cover overnight shipping, and he would literally send them 10 times their money, overnight.

This is also important: people were allowed to purchase as many $100 bills for $10.95 as they wanted.

You think Mike would have gone bankrupt within a few days, right? Lost his life savings and foreclosed on his home?

Wrong. No one responded to the offer. Zero takers.

And YOU might have experienced something similar in your own sales letters, web pages, blog posts, or forum posts. No one is listening.

That's Because You Aren't Presenting The "Right" Argument!

You need to solve a problem. You need to credentialize yourself and show proof.

You need to take a couple of simple steps that are easy once you know them, but if you don't know them -- you're dead in the water!

• Are you offering a paid membership? Then you need a sales letter!
• Promoting someone else as an affiliate? You STILL need a sales letter!
• Offering a low-ticket or high-ticket webinar training class? You DEFINITELY need a sales letter!
• Do you have a free report I might download? Then you need a sales letter (YES, really!)

Even if you want fancy stuff like WordPress sales letters or video sales letters, make a simple sales letter FIRST! You'll thank me later.

Ah-Ha Moment #9:
Expect Your Sales Letter To Convert At 1 Percent

Let's say at this point, you have a sales letter. Maybe you've even tried your hand at one. Now what? You need traffic.

Eyeballs looking at that offer, who WANT to be there and WANT you to convice them to buy right now.

You've Actually Stumbled Across the
Best Moment In History To Share Your Expertise...
RIGHT NOW!

You have unlimited access to this thing called the Internet where more people have access to you now than at any point in human history.

The big question is, how many people will opt-in to your squeeze page? How many will buy from your order page?

If you are marketing to the right crowd, you can expect a 1 percent conversion rate. That means if 100 people see your sales letter, 99 people will leave but 1 of them will buy.

This is a great deal compared to direct mail. It doesn't cost anything. You make instant changes. You can add to the offer or change it over time.

We'll talk about how to use tools like autoresponders to boost you much higher than one percent in a little while.

But first, I want you to realize how similar we are. Years ago, I was popular on one particular high-traffic forum, and I only had a handful of web pages out there.

The owner of the forum decided to do me a huge favor and link to my web site, from the front page of his forum.

I Saw The Clicks Coming In, And I Panicked!

All these hungry people were rolling onto my web site, but there was no place to buy. No place to opt-in. No newsletter to subscribe to.

I did something I never would have thought of otherwise... I put my web page behind a forced opt-in page.

In other words, when someone came to my web site, they were presented with nothing to do but enter their name and email address to get access. Keep in mind this was before terms like "name squeeze" or "squeeze page" even existed.

Guess what happened?

• Every three minutes, my email popped up that I had a new subscriber on my list.
• I removed some extra links on the page. Now, a new subscriber every two minutes.
• I enlarged the opt-in form to make the text box HUGE and the subscribe button HUGE -- again, this was before I'd seen this done anywhere -- now, a new subscriber every single minute, for hours.

These changes only took me a few minutes to make. But these little changes can make a massive difference to the number of subscribers and sales you'll get!

Ah-Ha Moment #8:
You Can't, Shouldn't, and Won't Do It All Yourself

Do you think in those few moments, I wrote newsletter software myself to capture the emails and send messages to them? Of course not.

Nothing is Ever Perfect...

A computer program is never less than 90% complete, and never more than 95% complete.

Terry Baker
Computer Programmer

But "could" I have written the software? Sure, but it would have taken weeks or months to get it tested, debugged, and "just the right way" I wanted it.

Just like the world's top wrestlers and body builders could lift weights 24 hours a day, 365 days a year, there are better things to do with your time!

• Top designers have already created web page templates far better than anything you could come up with
• Top programmers have already spent years debugging their software and making it easier for you to use
• Top copywriters have already figured what phrases and headlines you should use for maximum impact and sales
• Top marketers have already done the hard work FOR you and discovered what strategies really work

What does all this mean for you? It means the trail has already been blazed, you just need to apply the step by step system.

Ah-Ha Moment #7:
You Use PHP Every Day... Without Realizing It!

Most people don't think, or understand, how the Internet "works." When you stream a video, update your Twitter page, or load a web page (like this one), where does it actually come from?

That web page is stored on a hard drive, on a computer, in a very large building somewhere. You type a URL or click a link and you "somehow" contact that computer and it serves up the page for you.

Computers Suck!

A computer once beat me at chess, but it was no match for me at kick boxing.

Emo Philips

You don't know all the steps it took to get there. You don't need to know. All that's important is that it simply "does it!"

The same is true for all the web sites you use. Your autoresponder software. Your favorite social network. That blog you update.

Almost all of them are run using PHP. PHP is the "magic stuff" that makes the page change (dynamic) instead of the plain unchanging HTML pages you're used to.

• When you leave a comment on someone's WordPress blog, that's PHP
• When you leave a message on someone's Facebook fan page, that's PHP
• When you type in a search on Yahoo! and it lists the results for the exact words you typed, that's PHP!

The world's top web sites including Yahoo!, Facebook, Digg, and Photobucket use PHP.

And The Best Part Is...
You Too Have Access To This
Free Software That Makes It All Possible

It's probably already running on your web site!

You are probably "partly" computer literate and you didn't even know it. You have technical know-how in a ton of areas.

For example... you don't know how a TV works, or how to build one from scratch, but if it's broken, you know the usual things to check:

• make sure it's plugged in
• check the channel
• check other TVs in the house

You don't have to "know" how to code PHP, only to use and adjust PHP... to apply it to your sales letter and opt-in pages to get you more sales.

Ah-Ha Moment #6:
Re-Use Your Templates Instead Of Learning "Frameworks" To Do It Faster And Better Every Time

As you discover more about PHP, you're going to find out how you can use it.

For example, I use PHP all the time to run time-limited special offers. The introductory price is low for a limited time, but after a few days... poof, the price has changed all on a timer, without me having to do anything.

"The Right Words Overcome a Mediocre Look-and-Feel"

Words sell, not graphics.

Graphics set the stage. Used sparingly and imaginatively, they substantially reinforce your sales message.

Get the look-and-feel right, by all means. But after that... it's words that sell!

To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers.

The right words will overcome a mediocre look-and-feel.

Ken Evoy
Copywriter

I might place a countdown timer underneath a video to show people they'd better watch it now, it's being taken down soon.

I'll show how many spots are remaining in a live training course. Change my sales letter based on the time of year, how long my offer has been live or where my visitors came from.

And I can apply any of these tactics within seconds, to any of my web pages that I choose. How did I do this so fast? Did I code a new, complicated language on top of PHP?

Heck no. I used a little thing called copy and paste.

If I want to use a simple red-green order button that's been tested and proven to increase conversions by 46 percent... I copy and paste.

If I want to apply any of the hundreds of marketing secrets I've got hidden away in my private vault, I copy and paste.

If I want to setup a new sales letter, download page, "thank you for subscribing" page, upsell page, forced optin page, or webinar registration page, I just copy and paste to re-use what I already have.

No Sense In Making It Complicated, Right? RIGHT!

You use your old template, modify it to your needs, and maybe try something new. This way, you're always improving.

• Microsoft doesn't start everything from scratch with every version of Windows... they build on the previous version
• Apple doesn't start from scratch with every new iPhone... they develop a slightly better battery, screen, software, transmitter with each version
• Google doesn't roll out Google Search or Gmail and then stop... they add improvements over time

Now that you know you simply need to re-use what you have, instead of making it complicated... you're ready to be discover the pattern:

Formula + Template + Course-Correction = Success!

• You use the formula of adding a headline, making a simple sales argument and asking them to take action
• You copy and paste it into a template so it looks pretty and has the functionality (i.e. countdown timer) that's easy with PHP
• You "get it out there" and course-correct to see what gets you more sales

The thing that makes most of your competition fail (but hopefully not you) is that most people make things too complicated.

"They" fail to follow a step-by-step formula!

Without a template, "they" reinvent the wheel every time they want a sales letter, logo, optin page or web site.

And "they" try to get everything right the first time.

You don't want to get it right the first time. That's impossible. It's more important to have SOMETHING out there that's good enough for now.

Ah-Ha Moment #5:
Blindly Copy And Paste, Get It Working First, Before Changing Things Around

Even NASA, arguably the safest and most bug-free software developer out there, has fail space probes and crashed shuttles that cost billions of dollars.

Apple Inc. has released many updates to its iTunes software, MacOS operating system and iOS mobile phone software.

WordPress blogging software has been revised literally thousands of times.

"Split Test It to Success!

Writing copy the 80/20 way is about getting maximum results with minimum effort. It's about doing more with less.

Don't waste hours trying to create the "perfect" sales letter. Rather, write a letter that's good enough. Then split-test it to success. Let the software do all the heavy lifting for you.

Ryan Healy
Copywriter

You can always improve.

NASA didn't figure out how to go to the moon until they...

• launched an unmanned craft...
• then launched a monkey into space...
• then a human...
• then performed a spacewalk...
• then crashed a probe onto the Moon...
• then perfected a "soft" and safe landing...
• and finally sent humans there

MacOS is past version TEN. Half a dozen iPhones and dozens of iPod variations have been released.

Google once tested 41 different shades of blue on a web page and discovered that one particular color caused a lot more people to download their toolbar, adding up to millions of extra downloads they would have missed out on.

What does this all mean for you? It means instead of getting ahead of yourself, you should release SOMETHING as fast as possible and then improve it once it's live. Course correct!

This is easier than it sounds, since someone out there has probably been your "crash dummy" and has tested it for you...

Ah-Ha Moment #4:
Everything You Want Done, Has Already Been Done

Just about everything you've seen happen in marketing, from autoresponders, social marketing, blogging, and membership sites, has all happened before. It's simply a matter of what's popular right now.

There is nothing new under the sun but there are lots of old things we don't know.

Ambrose Bierce
Journalist & Writer

If you still don't believe me when I say there are no new ideas under the sun, I want you to look at the 30 most profitable movies in the past 10 years.

Only TWO of those 30 were "original" movies: "Finding Nemo" which ranked 15th place and "Kung Fu Panda" in 30th place.

The rest were..

• based on a book: The Da Vinci Code, Harry Potter, Lord of the Rings, or...
• based on a TV show or comic: The Dark Knight, Transformers, Spiderman, or...
• sequels to other movies: Pirates of the Caribbean 3, Star Wars 3, Shrek 2

Look at what happened... something proved itself to sell well in the marketplace and a movie studio created version 2.0... the movie based on the book, the remake or the sequel.

That's what you need to do. Prove you're in a profitable niche. Prove your product (that solves a problem) sells.

Get testimonials to add to the sales letter. Add some of these PHP "conversion boosters" to get even more sales. THEN worry about taking over the world with version 2.0.

Test the market FIRST.

Ah-Ha Moment #3:
You Can't, Shouldn't, And Won't Learn It All At Once

I can almost hear your next thought... there's so much stuff to learn, how am I going to launch a product at all?

"You Can Never Be Poor!"

Somebody can take your money away, but if you have knowledge between your ears, you can never be poor.

You can only be broke and that's always a temporary situation.

Gary Halbert
Copywriter

Just calm down. It's really NOT that hard.

It's only hard if you try to apply everything at once. Or use one of those all-in-one solutions that try to run your autoresponder, sales letter, payment processor, upsell system, and download delivery in one piece of software. Stay far away from those.

You need to copy and paste to re-use your old templates for new projects.

If you don't understand something, leave it alone.

Even I was new at PHP once!

I actually learned more in the first week of self-teaching than you'll ever need to know to tweak your profitable sales letters to perfection.

But I knew enough to stay away from scary things like "prototyping" ... "operator overloading" ... and "polymorphism" ... I just wanted to create high-converting web pages.

That scary and fancy stuff would be waiting for me inside high school computer classes and computer science courses in college.

I Just Wanted To Play... And Get Results FAST!

That's the attitude I know you have. And that's the reason I've literally coded thousands of PHP scripts over the last ten years -- gigabytes of PHP code.

I've created over 100 PHP infoproducts. Dozens of monthly membership sites. Over 50 WordPress plugins. I know my stuff.

We're going to keep it simple. I'll show you exactly what you need to know to get things done... leave the complicated stuff to the nerds.

Ah-Ha Moment #2:
Boost That 1 Percent To 4 Percent (Or Higher) Using A Few Small (Secret) Changes

A one percent conversion rate is fine, but for every 100 people who come to your site... 99 of them leave without buying!

Luckily, with just a few easy changes, you can capture 2, 3, or 4 extra people -- which means you just quadrupled your sales and your profits with no additional expense.

When you copy and paste these PHP snippets and scripts, you're going to:

• Add a forced optin page in front of your sales letter to get 50% of visitors onto your newsletter
• Add the privacy policy, earnings, terms of service, mailing address, and contact forms to rank higher in Google
• Use ready-made and fully-tested download pages, opt-in pages, thank you pages, sales letter templates, and more
• Save tons of time by re-using and "including" templates and styles instantly on all your pages
• Easily embed audio and video on your web pages with no additional software

And that's just in the first few minutes!

We're not even getting into the landing pages, squeeze pages, affiliate tagging & personalization, WordPress add-ons, scarcity and deadline automators... or any of the 45+ PHP scripts you'll discover here.

Let's focus on about the formula and the template FIRST... your course-correction can start afterwards.

Ah-Ha Moment #1:
You Need My Sales Letter And My Scripts

In just a few moments from now, you'll download the exact sales letter I use for scripts, find out how to split test, randomize content, run scarcity offers, personalize pages in more ways than was ever possible before, juice it up for affiliates, and more.

Just think for a second about how most people have to become "world class copywriters..."

• Study hundreds if not thousands of ads
• Write hundreds of sales letters
• Get dozens of critiques

How long do you think all that takes? A year? Ten years?

Bottom line, trying to write a sales letter perfectly the first time out of the gate is one of the most RIDICULOUS ideas ever.

A better solution: follow a simple step by step formula, put out something that's good enough, then easily split test it to perfection.

My brand new "PHP Copywriting" membership course provides access to 45 conversion-boosting scripts that drop right into any sales letter to increase opt-ins and sales.

PHP Copywriting Module 1:
"Sales Letters"
(Month 1, Scripts 1-3)

• Get the exact sales letter that converts consistently at 2% to 50% -- that sets up in a few minutes. Use "fill in the blank" settings to fill in your name and company details instantly onto all web sites
• Throw your HTML editor away permanently and discover the only seven tags to use again in your sales letters
• Get unlimited access to the special "red-green" border button scientifically proven to get more "buy button" clicks and opt-in form clicks
• Discover the simple four step formula to get 50 percent converting squeeze pages, plus the PHP code to skip the squeeze page after prospects sign up for any e-mail newsletter
• The three part "download page" system, plug and play legal forms to improve Google quality score, ask for e-mail opt-in before the sale, and embed audio or video on a web page with a few clicks
• My easy to use secret weapon to turn any HTML page into a reusable template in ten seconds!

"I Can Hardly Wait To Make My Sales Page!"

This is new to me, but you make it look so fun and simple, I can hardly wait to make my sales page!

All this is SOOOOOO terrific. Obviously you guys have super information for all levels of bloggers and internet expertise. Thanks for all of this.

I liked that you made the information available to us on a level that, if we spend the time, we can all do. this is totally new to me but I am looking forward to getting proficient at it.

I am going to actually work through all the webinars and put much of this into practice. Thanks! You guys are rare gems.

Robin Muff
MyRecipeBooks.com

"Added Dimension Now: The PHP Wizardry Is Great!"

The class is great! Taking it for a second time really gives me a deeper understanding of the concepts, i.e, the story plots.

And then, of course, there's this added dimension now: The php wizardry is great! Now to stick it into my website… I guess I have to watch the videos carefully and get my feet wet.

Elisabeth Kuhn, PHP Copywriting 1.0 Student

PHP Copywriting Module 2:
"Squeeze Pages"
(Month 2, Scripts 4-7)

• Automatically adjust launch dates and special events to the user's local time zone: it doesn't matter what part of the world they're in
• For multi-page sales letters and content sites, find out exactly which referring URLs brought people to that web site in the first place
• How to randomize any sales letter content and squeeze pages: a tip of the day, article of the day, even rotate URLs, all with the same script
• Use the script that allows visitors to opt-in to one single form, and registers them for multiple double opt-in e-mail lists... OR ask visitors questions, and subscribe them to a newsletter WHILE they ask that question, in a single click!

"More Value Out Of These Webinars Than $3000 Weekend Training Classes I've Attended!"

I learned soooo much from this course!

I figured out how to pass along form information from my opt-in to my autoresponder thanks to your explanations on how to use php to pass form data (icontact technical support didn't even know how to do this), loved all of your ideas on how to do Thank You pages better (like the almost page) - brilliant.

I'm going to implement the script that shows how many spaces are left in my offers, and how many people are on my sales page. Awesome stuff. I'm also going to block some delinquent customers.

Got more value out of these webinars than $3000 weekend training classes I've attended. Loved the easy deadlines and incremental content scripts.

Grant Romundt
ScissorBoy.com

I'm Ready: Join Now »

PHP Copywriting Module 3:
"One Click Optin"
(Month 3, Scripts 8-11)

• Autofill opt-in and registration pages so that after people pay money (through Amember, Clickbank or PayPal), autoresponder or contact form is pre-filled in
• Personalize web sites by passing information from a squeeze pag or survey directly into a sales letter or article
• How to permanently tag affiliates and reward them over and over again for sending traffic one time
• Change chunks of any order button, headlines, bullet points or any other part of a web page based on the subdomain or parked domain (great for search engine optimization)

"You Are Great At Reinforcing That Take-Action Perspective..."

Although I started this course feeling out of my element, by the end I felt comfortable with editing the PHP scripts. It will take some review and I'll definitely use the copy and paste feature, but it's a confidence-builder to know you can make changes if you want to.

My primary focus now will be on creating personalized pages for my affiliates and making it easier and more profitable for them to promote my products.

My biggest takeaway: the importance of immediate action. The sooner you implement something new, the more likely you are to actually use it. Throughout all of your materials you are great at reinforcing that "Take Action" perspective.

Jeanette Cates
JeanetteCates.com

PHP Copywriting Module 4:
"Disposable Content"
(Month 4, Scripts 12-15)

• Customize sales letters for affiliates! Show a different offer for a special affiliate, a different payment button, or display a picture of you and that affiliate when they send you prospects
• Create expiring download pages, expiring squeeze pages, expiring webinar replays or expiring sales letters for any audience!
• Create an unlimited number of single-use, 10-use, or 100-use pages for apply ultra-scarcity onto special offers
• Display the current number of users online... great for short-run scarcity launches

"Best Stuff Money Can Buy... Going To Start Using Scarcity In My Marketing!"

I suddenly feel like I have been a pedestrian and I am ready to fly. Just the paper template alone was worth 197 dollars or more.

Robert and Lance have given us a ton of actionable cool tricks. We all came away with an appreciation of programming and an eye... some of us even caught some errors, and in the beginning of this course we all started as techno dunces.

This was a lot like in the good old day when I was an architecture student: community, pulling for each other, learning together: I haven't experienced this atmosphere anywhere since then. I think the fact that every typed in question was looked at and it wasn't just two clowns deeply into their own stuff: it was a real class experience.

I am sure that I am going to start using scarcity and similar tricks in my marketing. And the template, expanded as it is, is a godsend: I plan to do weekly, bi-weekly product launches like Robert, now that I have a lot of his tools... and the ones I don't have, I'll buy... lol. Best stuff money can buy.

Sophie Benshitta
FastStartSecrets.com

Click Here to Join Instantly »

PHP Copywriting Module 5:
"Thank You Page Scripts"
(Month 5, Scripts 16-19)

• Quickly implement a little known but dead-easy method for adding upsells to into a funnel without fancy scripts
• Use PHP tags to use the same exact download page for your main product and all your upsell products
• Discover the easiest way possible to ask users for an upsell not just before download, but before the sale AND after download -- giving a nice boost in conversion rates
• Tab content and therefore compress more on the same page and make it easy to "flip through" download pages, articles, videos, training courses, and more

"Learned More In 12 Hours,
Than The Last 4 Years"

By attending PHP Copywriting, I learned more in 12 hours, than the last 4 years.

You guys gave practical, actionable techniques, that will make a massive difference to the success of my online business.

Now I'm going to implement many of the techniques demonstrated, on all my future websites as I help others with their businesses... especially implementing the tabbed pages and creative upsells.

Wal Gifford
ColourMyRoom.com

"I Now See The Huge Advantage You Have
If You Know A Little PHP!"

I have tons of ideas of how I want to use these on my sites including the whole process from opting in, showing content to my list, sales page automation and scarsity even the upsell and download process. The multiple easy to add in buy now buttons were also pretty cool, I also liked the upsell process and how you only need 1 download page to host unlimited products.

Before taking this course, I didn't know you could do that many cool things by simply adding a few PHP codes. I now see the huge advantage you have if you know a little PHP. I like how you can set up sales letters and make them change as the situation changes including built in scarcity which is sure to increase sales.

I'm planning to add the upsell process, the tabs for wordpress templates and the multiple buy now buttons

The best part is this stuff will save a ton of time and will increase overall sales and user friendlyness.

Jeff Bode
Jbode.info

PHP Copywriting Module 6:
"WordPress Add-Ons"
(Month 6, Scripts 20-23)

• PHP scripts are pretty simple... WordPress plugins pretty simple... but did you know it's possible to use the power of WordPress WITHOUT plugins? Check out these WordPress scripts that exist OUTSIDE of a blog, on any page
• Show how many subscribers in a membership site DIRECTLY in your sales letter, and how many "slots" in the special promotion are remaining... allowing anyone to run scarcity "X number of slots remaining" deals with the click of a button!
• Display single posts of a membership site outside the membership, directly in a sales letter or on a web page… such as a webinar replay. Change the post in WordPress and it's changed on the external page
• Combine PHP, HTML, and WordPress elements on a single page... giving total control over what visitors see -- including what they can and can't click on -- great for preventing sales page leaks

"I Will Be Adding PHP-Driven
Scarcity To My Offers..."

All of the content was incredible! The "WordPress Addons" you showed were especially amazing -- particularly the "External Pages" part where you took the design & structure of your blog, and added it to a completely separate page.

I was reminded of how much information we marketers have access to throughout the opt-in and sales process, and how that information can be used to create a more personal and compelling experience for customers & prospects.

I will be adding PHP-driven scarcity to my offers, and I will be working on ways to implement the "WordPress Addons" to create products & services for my target market.

Andy Erickson
GraphicsBootCamp.com

Claim Your PHP-Driven Sales Letter Now »

PHP Copywriting Module 7:
"Database Crash Course"
(Month 7, Script 24-26)

• Drop one line of code and allow people to leave a comment on any page of your sites
• Create a searchable database of your web pages or your products, so people can find them quickly at any time
• Easily recommend an affiliate program, product, or article to your visitors based on what they have already read

"I Have A Better Understanding Of What Is Possible Now..."

This whole course is chocked full of highly useable information that I hope to implement very soon. I really need to re-think much of my entire business.

There were so many cool things that I've always wanted to do on my sites but never understood - I have a better understanding of what is possible now.

I am going to plan a new structure throughout my existing sites and slowly upgrade each and every one of them with these new ideas and technology. Starting with the new paper template!

I'm going to implement the countdown function and protection functions. Implementing the above the fold button design. And using these scripts to my advantage to allow the user have a better experience.

Rock n Roll!

Bob Molton
LeadGuitarDomination.com

PHP Copywriting Module 8:
"Do-It-Yourself Snippets"
(Month 8, Script 27-30)

• Uncover just how easy it is to drop in tiny snippets of PHP code (we're talking one SHORT line of code here) to easily automate 100% of product launches: switch pre-launch pages into a webinar signup pages, and again into a single-payment site, and again into a membership site, all on a timer, all without lifting a finger
• Drop in a couple short PHP tags here and there and drip out content slowly over time on web pages. Or simply change content over time, or expire testimonials to ensure FTC compliancy
• Tag 404 error pages to easily plug the leaks on sales letters and content sites
• Create a "two page link click" to allow people to register for multiple webinars or sign up for multiple lists… or submit a web page form to one URL while opening a second URL in a new window -- this doesn't even require a full line of PHP code!

"I Can Now See How Easy It Is..."

Robert and Lance always want to help others AND how much they overdeliver ALL OF THE TIME!

I'm really anxious to make my sales letters with the paper template and using these scripts for my download pages

I can now see how easy it is to modify your existing pages when you want to add buttons, tabs etc. You don't have to create a million pages and remember this or that etc.

Terrie Wurzbacher
GettingUnstuckLLC.com

Give Me the Paper Template and Scripts »

"You Revealed So Many Magic Tricks!"

PHP IS AMAZING!! This is all very exciting. With skill and practice even PHP can be easy. Robert and Lance explain it in language I can understand.

You revealed so many magic tricks! I loved being able to put the various tabs on one page, and I loved the dual button demo.

I have wanted the count down timer for a long time, so I was excited to see that. There were so many cool things, it's hard to pick just one. I really liked the idea of being able to clone a website! I think that was the best.

Barbara Glenewinkel
InternetPayDays4You.com

Do It Fast, Do It Wrong, And Do It Sloppy...
Then Patch It Up Using A Few Proven Techniques!

PHP Copywriting Bonus Session 1:
"Construct Your Offer"
(Month 9, Scripts 31-33)

Get to know your prospect and give them the best offer possible.

• Solid Guarantee Updater
• Special Offer Rotator
• Bare Essence Split Tester

Rotating Thank You Page Offers:
Increases Upsell Conversions

This allows anyone to completely automate special offers on your thank you pages during special times.

For example, let's say I wanted to offer a Christmas special where a complimentary product was half off from December 20th to December 29th. Just fill in 2 lines of code (I show myself doing this.)

Then I can make a Valentine's day offer from Feb. 10th to the 14th, where another product is half off. Again, it just takes 2 lines of code and that's set up as well.

Refund Deadline Updater Script:
Increases The Power Of Guarantees

Instead of saying "You have a full 60 days to try this out, and if you don't like it, I will refund every penny of your purchase" ... use this script instead.

What it does is it looks at that day's date, and then automatically calculates when the refund period ends.

So if today was May 20, 2012, your guarantee would say "You have until July 19th to try this out..." and if today was April 15th, it would say "you have until June 15th to try this out...".

By making it more specific, it gives any guarantee more power. This increases the chances someone will say yes to an offer, because it seems like less of a risk for them to invest.

Simple Split Testing Script
Run A/B Split Tests In Seconds

Every good copywriter knows that testing is where the money is at. One time just last month I changed just the headline of an ad an conversions went from 7.8% to 16.7%!

This is a very simple script that we can show you how to install and use in less than 2 minutes to do all split testing on sales pages -- or any page for that matter!

PHP Copywriting Bonus Session 2:
"One Time Offers"
(Month 9, Scripts 34-37)

"Scarcity Can Become A Powerful Tool To Drastically Boost Sales!"

As long as it's credible and logical, and of course as long as it's real, scarcity can become a powerful tool to drastically boost sales.

People buy on emotion first, then justify it with logic.

Give them logical explanations in your copy further down, and many will actually use your suggestions -- be it consciously or unconsciously -- as a way to back up their buying decisions.

Michel Fortin
Copywriter

2 Countdown PHP Scripts:
Responsible For Several 20%+ Converting Sales Letters

Recently my business partner launched a product that converted at 25.3% to a list he had no previous relationship with. Most of those sales came because of a 15 minute countdown script, just like the one you're going to get.

When done right -- and we'll show you how -- these scripts will take "luke warm" ads and turn them into response-pulling machines.

Automated Launches:
Launch a Product While on Vacation!

When I go on vacation, to a seminar, or any place for a period of time... my business still runs on its own. In fact, I still launch "remote control" style. I set them up before I leave for vacation or a trip... and they run themselves.

Magic Order Button PHP Script:
Simple Tweak That Increases Conversion Rates

Dozens of internet marketing split tests have shown the same thing -- a certain kind of order button that has a red background that turns to green when you hover over it always increases sales, when compared to a standard order button.

I don't know why it does, but it does. That's why I use it on almost all my pages. But to code one of these buttons is a real pain. That's why you want to use this script instead, and it will automatically convert your order buttons for you. Takes only seconds to set up and use.

Fast Action Bonuses Script:
A Clever And Effective Way To Use Scarcity

Here's a neat tactic. First, offer a ton of different bonuses on your sales page. Then, make those bonuses expire after a certain period of time. But stagger them to expire like this.

• One in 24 Hours
• One in 3 Days
• One Next Week
• One Next Month

It's all done automatically with this script. Just put in when you want each bonus to expire, and the script will do the rest.

Four Day Sale Script:
Immediate Increase In Customer Value

A juicy way of getting sales: As soon as someone buys one of your products or signs up for your list, you send out an automated email that says... "I want to thank you for signing up. To show my appreciation, you can get this special offer... but only for the next 4 days."

Case Study:
25% Price Increase + Immediate Scarcity = Double the Sales

When I announced my "Five Minute Copywriting" product was increasing in price by a mere 25 percent of the price, the conversion rate increased from 5.6% to a whopping 10.4% eight days later...

All this without changing ANY other word in the sales copy, just the price!

Now get this: If Joe signs up Monday, then his offer expires by Friday. But if Mary signs up Tuesday, her offer expires on Saturday.

When I create an offer like this, it converts twice as well as a regular follow up offer because the scarcity compels them to act immediately!

Join PHP Copywriting Right Now »

PHP Copywriting Bonus Session 3:
"Design"
(Month 10, Scripts 38-40)

• Headline Tags (change headline or offer based on the URL, i.e. "wso")
• Survey Script (rewrite your sales letter based on survey answers)
• Holiday Headline (change your headline throughout the year based on an upcoming date)

Headline "Referral" Script:
Personalize Headlines Depending On Where Traffic Comes From

With this script, I can insert a keyword directly into the headline based on the where the traffic is coming from.

For example, if the traffic comes from twitter, the headline could say: "For Twitter Users Only."

If they come from the Warrior Forum, it could say "For Warrior Forum Users Only", and so on. Have the headline say whatever you want, such as "A Special For _______'s Visitors".

This is perfect to increase sales for joint venture promotions.

Holiday Headline Script:
Shows A Different Headline Depending On the Date

If the date is close to Valentine's Day, you can create a headline that says something about valentine's day, and relate it to your promotion. When it gets close to Halloween, it will change to a headline related to halloween instead.

When there is no holiday near, it's just the normal headline you've run.

Let me give you an example. Let's say you had a headline that says "Make Money In 7 Days Or Less!". Just set the script so that 7 days before halloween it would say "Make Money Before Halloween!". Then set it so that 7 days before Thanksgiving it says "Make money Before Thanksgiving!"

And it doesn't just have to be related to holidays. You can make it say whatever you want, depending on the date. It could be "Make Money Before Taxes Are Due On April 15th!" or whatever.

This script is perfect to grab the attention of your reader, which is half the battle in copywriting.

PHP Copywriting Bonus Session 4:
"Personalization"
(Month 10, Scripts 41-45)

"Saving Me a Great Deal of Time and Money"

People just sit up and take notice when they see their name in print, they get drawn in that much quicker and sales conversion always go up when this type of personalisation is used.

Knowing how simple this is to do is the first step in saving me a great deal of time (and Money) and helping me to increase my earnings on line.

Robert Puddy
Internet Marketer

• Basic Personalization (first name)
• Form Personalization (pass opt-in variables)
• Referrer Personalization (change based on where the traffic is from)
• Interactive Sales Letter (change web page based on survey answers)
• Time of Day Personalizer (display different messages depending on what time of day it is)

Interactive Sales Letter Script:
Dynamically Change Sales Letters To Each Visitor's Exact Wants

This script let's your sales letter hone in on exactly what benefits your visitor wants, and then it will dynamically change your ad and personalize it to meet a person's exact desires.

For example you could say: "What are you struggling with the most online? Select One Below..." And then give them four options such as:

A) Traffic
B) Product Creation
C) Copywriting
D) Search Engine Optimization

If they picked traffic, your sales letter would just show copy related to traffic If they picked product creation, your sales letter would just show benefits and information related to product creation and so on.

Most scripts on the market that do this go for at least $97 and aren't near as user friendly as these.

This one script alone is worth almost the whole value of the eclass.

"The Best Value on the Internet!"

I was very impressed with the depth of the material in PHP Copywriting and how simple you made the information.

I liked the format because I felt I was able to retain the material better without a week or two between seminars. I am working on a membership site which is just a landing page at this time but in a month it should be ready to launch.

I will use this material to create a dynamite sites, landing pages, sales pages, opt-in etc. Your course material is the best value on the internet! This gives me all I need to attack the market.

Mike James
SimpleMarketingIdeas.com

Click Here: Just $97 »

Special Bonus:
Magic Box Of 7 PHP Scripts!

I've also reached into my personal arsenal of magic website scripts, which I normally charge for, and am offering seven of those to you for free!

These include:

• Download Page Protector Script: make your download page secure so only buyers get access it!
• Right Click Into Optin Script: Anytime someone right clicks on your site, you can have an optin form pop up. This is great for building your list
• Interactive Sales Letter Script: You can make your website change based on visitor's responses to the questions you provide. The result is a "psychic sales letter" this is perfecting targeted for each visitor!
• Auto-redirector Script: Here is an easy way to mask affiliate links so they are undetectable to your visitor... with this script it can be done in less than 11 seconds
• Scroll Spy Script: Snoop on your web site visitors habits as accurately as if you were looking over their shoulder
• Simple Password Protection
• Testimonial Revolver

"Challenge Us To Do Things Outside Our Comfort Zone So We Can Grow And Thrive!"

I feel amazing and I love Robert and Lance so much for their teaching style. I have learned how to FTP again and again for almost 2 months and finally in their class I actually had to do something with what I learned!!! It didn't just go in one ear and out the other.. I had to use it to stay current in the class and to move forward!! These guys are the best teachers I have EVER worked with in my entire life and I promise that list has at least 100 people on it!

They push us (hard) and they hold our hand and they challenge us to do things outside our comfort zone so we can grow and thrive. Other teachers take your money and hardly know who you are.. Robert and Lance are Lifers!! They not only get to know who you are but they care that you do something in the direction for which you have hired them in the first place. Invest with these guys and you won't be sorry... your life will definitely get bigger and better!!!

If I sound like I am in love... trust me I am!! I can't sign their praises in a high enough note... OMG!!!

Helen Raptoplous, ActionHabits.com

Go Ahead, Do It Right Now...

PHP Copywriting 2.0 is a 10-month membership site. You will need the Adobe Flash plugin installed (free and included with most browsers), or a video player capable of playing WMV files if you want to watch the videos offline.

After signing up, your account will be instantly activated and you will have access to the first of the training videos in the next few minutes. You'll also get the links to register for the Wednesday webinar event, and you'll get several more videos added to the membership each and every week.

Order Over our Secure Order Form!

$97 per month.

Instant Activation:
You will login to PHP Copywriting within the next 5 minutes.

Your initial charge will be $97 USD. You will then be charged $97 every month for the next 9 months (a total of 10 payments) after your initial charge has been made.

PHP Copywriting is a web-based monthly membership site. You will need the Adobe Flash plugin installed (free and included with most browsers) to watch the videos.

After signing up, your account will be instantly activated and you will have access to the first of the training videos in the next few minutes. You'll get several more videos added to the membership each and every week.

And You Risk Nothing With Our Priority Money Back Guarantee!

Remember, you have a full 60 days to decide if this membership is right for you. If for any reason you feel like the PHP Copywriting videos don't return 10 times your investment, contact me and I will quietly and promptly refund every penny of your investment.